Whether you are naming a corporation, a new product or a feature, the brand name must be created for strategic impact. It must get attention, generate interest and tell your customers something new.
Whether you need a strategy to solve the issues keeping you up at night, or already have a strategy and need to deliver on it – our team has worked with hundreds of brands over nearly three decades in strategy development and strategy deployment.
How We Develop Brand Names
We usually begin a project by reviewing the new brand‚Äôs reason for being, its value proposition, and its mission in the marketplace. Often, we help to refine and strengthen that proposition.
We develop names by combining small creative teams with structural linguistics. Our small-team process is unique. Our use of linguistics as a core element of both inventing and selecting names is without parallel.
We map the touchpoints your business has with its key stakeholders and create relevant, unique and compelling customer experiences. We work with your team to make the case for change inside your organization and motivate employees to understand your strategy and actually deliver on it – in a fun and engaging way.
A brand name is more than a word. It is the beginning of a conversation.
Every Publicity Mantra brand-naming project begins by helping your team develop the conversation between the company, the market, the channel and the customer.
You can‚Äôt create an effective new brand without understanding the conversation. Some call this ‚Äúbrand strategy development.‚Äù We call it common sense.
Most brand names are developed and selected based on their popularity with consumers (or management) and their ability to support specific, logical attributes.
Because we know that believability is more important than popularity and attributes change over time, Publicity Mantra develops names that reflect a desired brand character and personality‚Äîvalues that will be intrinsic to the brand.
We then set your organization up to be brand savvy for the long term, weaving it into your culture and the way you do business.