Why Engage a Professional Marketing Partner?
About a decade ago, there was never a need for educational institutions to aggressively market themselves, as the demand for quality education generally outgrew supply. Today however, with increasing competition there is a growing awareness within the community to on the important of marketing a school/college and a conscious need establish the institutional brand, attract quality students, and stay ahead of competition at all times.
Publicity Mantra’s Educational marketing group is specialized in developing strategic marketing campaigns and coordinating enrollment activities. We will help you get your message to your target audience, whether it is virtual, around campus or around the world. Let Publicity Mantra help your institution design an effective marketing plan to get a desire result.
The education space is gradually realizing the need to have a professional and cost-effective marketing setup in place that proactively and continuously communicates with the target segment, rather than engaging only in seasonal marketing efforts. This continuous engagement includes:
Where are you now?
We custom-design research that generates actionable data to understand perceptions, predict audience behaviors, guide positioning, pinpoint resonant messaging and tactics, and measure ROI.
- Surveys: awareness & quality perceptions
- Focus `groups/interviews: probe attitudes & beliefs
- Brand audit: staff & resources, tactics, materials
- Competitive analysis: positioning, tactics
- Website analysis: content, nav, interactivity
Where Do you want to be?
During positioning and planning, we guide clients in creation of a brand platform that identifies a unique leadership position in the marketplace and defines an enduring brand promise and powerful key messaging. We also develop a brand architecture that results in a consistent family of brands. And we create integrated marketing plans to implement and manage campaign strategies and tactics.
What will you look like?
We‚Äôre known for our memorable creative campaigns that grab attention, resonate, motivate, and create ‚Äúbuzz.‚Äù From photography to typography, taglines to headlines, we pour extraordinary skill and expertise into every detail and each nuance, making sure the creative and the content are on-strategy and deliver a distinctive brand personality that differentiates. And get big results.
How will you get There?
Experience is the secret for innovative integrated tactics that create audience impact. Whether you‚Äôre targeting donors, alumni, prospects, working adults, influences, or the public, our marketing teams have extensive know-how:
- Social media marketing
- Website communications
- Media production
- Advertising Consulting
- Public relations