Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts.
When you deal with Facebook PPC advertising, you know your CPM and the impressions you’re going to get. That may not be the case with other payment systems. However, social media advertising has a lot going for it, and these five benefits are particularly compelling reasons to get started with Facebook advertising.
1. Fine-Tuned Targeting
Facebook offers a plethora of targeting and retargeting options so you can show your ads to a narrowly defined audience – demographic, location, behaviors, lookalike audiences and more are available.
Facebook’s Ads Manager makes it easy to handle your social media advertising campaigns, with user-friendly features to help you set up your ad campaign. With a few clicks, you can run ads across Facebook, Instagram, Audience Network, and Messenger on mobile and desktop.
You can insert a tracking pixel into pages within your website to target your ideal customers with the products that they are most interested in.
2. Large Mobile Audience
Mobile traffic is important as smartphone penetration continues to increase and 4G data networks expand. Plenty of people break up their work day by glancing at their phones for some social media time, giving you access to your mobile audience.
In fact, Facebook has over 1.74 billion users that access their mobile app on a daily basis, and growing.
3. Extensive Analytics
Facebook also doesn’t skimp on analytics and reporting for ad performance. Instead of struggling to see your conversion rate and other social metrics, you have it laid clearly out in front of you.
When managing a Facebook page, you can access this data through the “insights” tab. There, you’re provided with metrics such as your weekly reach, page likes, post engagement, and your best performing posts. You can also measure your page against your competition to see how you match up.
This data visibility helps you adjust campaigns as needed, instead of finding out it wasn’t effective after the fact.
4. Improved Brand Awareness
Facebook users check their newsfeed multiple times per day, giving your preferred audience repeated exposure to your ads.
Even if they aren’t clicking through at the beginning, your ad’s continued visibility helps you build trust, and also creates opportunities for retargeting in the future.
5. Upward Trending Click-Through Rates
Facebook ad CTR is increasing steadily as Facebook improves its advertising tools and businesses learn how to use them appropriately. With constant improvements on the targeting and creative end, you can dial in to the exact audience you are looking to reach. This also gives you the creative freedom of multiple ad types to choose from and present to the customer.
The average click-through rate (CTR) in Facebook ads across all industries is .90%.