Over the past few months, everyone’s lives have completely changed because of COVID-19 . While the people are packed or caged in their homes and the environment begins to heal. People start adapting a new way of life, it has emerged. Whether you’ve realized it or not, there have been so many changes in our everyday lives because of coronavirus, that would have never happened. The way we are conducting public relations both externally and internally as a company this time is essentially important for your reputation. As a respectable brand you can’t just continue business as normal. Now we are living in pandemic and everything was handled differently before you did including PR and digital marketing. According to the consumer demand shifting and companies are forced to find new ways to do things, it’s expected that little will remain the same. It’s our responsibility for brands, it is made for human beings. So here are few tips to guide you how you should handle PR and Digital Marketing efforts after the crisis. Here’s how to crack the digital marketing world to your best in terms of business:
1. Great Content Writing
The quality of content always matters and the content marketing continues to be an essential component of digital marketing. Before pandemic we are running into people and gathering strong content sources. Networking is known as the PR game. The new algorithm helps the search engine to get a better understanding of the natural language. Take advice from Google to chase the latest SEO trends, you can maximize your SEO efforts also to sources. It is more important to ensure a site has well- written content and is working properly.
2. Be alert for emerging content platforms
Nowadays, LinkedIn’s and Quora are the two platforms which are emerging for content. They both helped to give more attention to content and engage our networks also. Twitter is also becoming a good platform to amplify any content and share to improve its reach.
3. Increase Your Budget
Events sales have had to adjust and make way as companies need to shift their budgets digitally due to COVID-19. If the companies are OK or better during this time, they need to keep their press cycling and the most effective way to do that by reaching the more customers where they are right i.e. online.
4. Hire experienced Content writers
These days we have a problem in finding the writers digitally. Unfortunately, some companies have very few points to contact their writers. There are some sites also to reach writers and amplify the content. Then share it on social media, add to your email. If an article his writer sees featuring well then partially thanks to your help, he’ll be more likely to come back.
5. Customized Emails
We all know that email is playing a major channel of communication, billions of people using it for personal, commercial, industrial, scientific, academic and many more purposes. In other words we can also say that email is playing a role of email marketing itself continues to be important. Although, email marketing is a combination of personalization and automation that makes email marketing important.
6. Use Marketing Messaging Apps will High
Social messaging apps just like facebook, instagram, whatsapp are not only for staying in touch with friends and family, these apps take a significant role in business also. Many companies, industries use these apps as a business and sell or promote the products here.
Some report of Facebook Messenger and WhatsApp-
1.3 billion monthly users are active on Facebook , sending more than 10 billion messages every month. 1.6 billion active users sending over 55 billion messages everyday.
In the next 5-7 years messenger marketing is expected to be the number one marketing channel in the world. Therefore it’s a simple step for brands and organizations to start connecting with people on these platforms. Organic posts on the Facebook News Feed is 10 to 80 times less engagement than Marketing through Facebook Messenger.
Get in touch! Or Consult with India’s one of the Leading Social Media Strategist Anoop Mishra, Founder of a Top rated Brand Comm & PR agency Publicity Mantra.
Publicity Mantra takes a 360-degree view of your business objectives to build a powerful and distinct marketing, PR & Brand communication programs that resonate with the Stakeholders, Consumers & Buyers who are critical to your success.