Social Media is a large platform for small businesses and startups to gain visibility. Many Business start their Marketing strategies by Facebook, Instagram etc. Social Media has proven itself a strong weapon for gaining new customer base, nurturing existing leads, find more potential customers, promote their product to the right people directly.
All these features are provided by Facebook and other Social Media Websites for free. Businesses have been making a lot of progress through these sites. But still many people find it difficult to grow as quickly as they expected or wanted to be. The reason for this is – Their Social Media Marketing Strategies have been missing out important factors of promotion through Websites. Social Media does provide a platform where you can find yourself many customers, but reaching out to those customers is entirely up to you.
But don’t worry, Social Media sites also provides a paid feature of boosting your content which increases your visibility and reach out to more people. It is called boosting a post.
Now the question arises, whether you need to boost your content or not!
Below lies your Answer to this question –
First lets understand what does Boosting a Post means.
Boosting a post is a paid advertising feature that is offered to you by all social media sites for promoting your content. Organic Reach is not a very guaranteed method of connecting to target audience. Thus Boosting plays a big role in advertising. Facebook or Instagram, The website by which you are boosting your post, helps to share your content to more people, sharing it directly to those who are actually looking for your services.
Benefits from Boosting
Increasing Your Brand Awareness!
Boosting post will make your brand more visible. There are so many pages on Facebook. They all publish so many content. Organically increasing brand awareness is difficult since there is a huge possibility that your post can be scrolled away. But with Boosting, Facebook makes it sure that your content is highlighted for people to see it.
Improving your Reach.
As discussed above, Boosting increases your brands visibility and spreads awareness. Thus now you have access to reach out to more people than before. Boosting or sponsoring your post also target customers based on their interest, location, needs, age and gender. It helps businesses to reach out to the correct target audience.
Easy to Use.
Social Media provides easy User Interface. Boosting your content is the same. You don’t have to tailor anything in your content while boosting it. Facebook/Instagram or any other social media site automatically edit your content when you boost it.
How to Use this Feature
Understanding the need of boosting is not very complicated. Decide what you expect from your content first. Do you just need some more likes or do you want people to do business with you? Boosting improves engagement but your content, that is to be boosted, needs to have a proper goal.
If your motive is to get the word out. Boost your content asking your users to come visit your page or website. If you have a new deal. Promote your product along with the said deal. Interact properly with your audience.
Also when you share a content in which there is an external link, Boosting such content might prove useful for the other business, since more traffic will go through that link.
Boost the Post which are relevant for posting.
So What are your Thoughts Now?
Are you still unsure if you want to pay for services like this or not because organic reach is free? Well it might help your business to reach out to people organically if you have about a million followers or subscribers. But if you are part of a small community, getting your word out or sharing information to a large chunk of people is not possible.
Boosting Posts have been so effective for many businesses.
If you feel like to know more about this topic, feel free to contact us!