Every Business and Marketer come across many people trying to engage them into our business. New business or startups struggle to get visibility in this tough competitive world. For surviving such competition business needs to make sure they are able to get and retain customers because customers don’t usually go back to a brand after unsatisfactory service. Thus, it is more than important that every business knows how to Nurture their leads and convert Leads into Loyal Customer Base.
Read these tips for Converting Leads into Customer!
Offering Discounts
This strategy is the most used strategy and for a good reason – the best strategy to attract people towards your brand.
There are many brands competing in a small world offering the same prices for their products. If you wish people to look at your brand in such a crowd, you need to offer more than what other people offer. Thus, a discount becomes the best option. Offer them a limited discount offer to come visit you and try your product.
Research
For every marketer, the most important thing is knowledge. Research before you enter a market. To attract customers, you need to know and provide what they want. Not every customer desire a product which he can buy anywhere. Provide them with a best alternative they can get or offer more than just a product for example a complimentary item or a membership.
Follow
No body likes being ghosted. When you approach a customer, or a customer approaches you, make sure that the interaction is not limited till just the sale. Follow them up. Ask for their contact details to inform them about new offers or deals via call or email or text messages.
When you follow a customer, you create a connection with them which increases the chances for future business.
Social Media
Social Media is the best tool for interacting with people. Everyone these days is active on social media. Customers even refer to social media before engaging in business activities.
Hence, for a new business or startups, which don’t have much visibility or brand awareness, social media is the best marketing tool. You can connect and interact with customers or other businesses anytime and directly. Thus, a chances of stronger customer relations increases on social media.
Let us Guide you to create a Perfect Brand Strategy!
Get in touch! Or Consult with India’s one of the Leading Social Media Strategist Anoop Mishra, Founder of a Top rated Brand Comm & PR agency Publicity Mantra.
Publicity Mantra takes a 360-degree view of your business objectives to build a powerful and distinct marketing, PR & Brand communication programs that resonate with the Stakeholders, Consumers & Buyers who are critical to your success.