The information provided by your customers and clients tell you whether they liked your product or service or not. It helps marketers to understand if their performance and efforts actually satisfies people or not. But many times this activity is considered and treated like a formality that is needed to be fulfilled. But it is more than just a formal act. It helps business in many ways.
Some of the ways are mentioned below –
Improving Product and Services
The best way to understand if your product or service is satisfactory or not is to ask feedback directly from customers. This feedback can be given to them online or offline. Online feedbacks helps customers to fill them in their free time with just answers. Offline feedback is best taken just after delivery and consumption of product or service. They can help you by telling you what your product miss and how you can improve. It helps you to understand perfectly what a customer needs and wants.
Satisfaction is a qualitative term. It cant be measured and interpreted by numerical terms. Thus analysing it is a complex but it is still important. Here feedback can be used as a tool to understand if your product is satisfactory or do you need to bring changes.
The best thing you can ask from customers is to ask their opinions. Every one like when their suggestions and opinions are heard. Thus it improves customer relations. It makes them feel important for your business which they are. Good customer relations also helps in positive referrals to other people.
The ultimate mission of any business is to have a big loyal customer base. This is achieved only when you respect and nurture customers. Help them and asking them suggestions and answering their questions are all basic activities to improve customer retention. A customer will always stay with you if he feels respected and needed with a business.