Google Ads Services have helped millions of companies to advertise their products. They were introduced 18 years ago and have done more than $95 billion worth of business in 2017.
Google Ads service uses PPC – Pay Per Click Model. In this model advertisers pay for products, offers, services, apps and much more.
Google Ads are much more than just those adverts that are shown on web pages. It helps advertisers to find out where they might get the beast reach. It analyses and targets which Website should the ad be placed on.
Many other features are listed below that help business to reach the level of visibility they desire in a certain market.
Google Ads provide a wide reach. Whatever business you want to promote, Google Ads provide the customers who are actually interested in the same business and thus you directly advertise to your target audience.
Google ads lets advertisers to choose specific keywords and phrases that help them to directly reach their target audience
These keywords or tags appear when a person search for a relatively similar terms and shows the advert. By the help of keywords and tags marketers also finds what are the latest trends in the market.
PPC analyses exact ROI – Return On Investment to find out how much revenue has been generated from Ads.
Later these analyses are compared with sales to find out how much revenue is being generated, how much is being spent on Ads and how can a business use the Ads services more effectively.
The main purpose of PPC or Google Ads is to bring your brand in the eyes of customers.
Customers spent most of their time online surfing through Social Media platforms and Surfing Online shopping sites. Thus Google Ads makes it a lot easier for marketers to publicize their brand in front of the right audience at the right time.
Local Ads or Global Market
Every business wants to find customers where you can easily deliver. Google Ads works accordingly. Google Ads only targets those audiences who can avail your products and services.
Google Ads also helps you to promote on global platforms if you want to reach global customers.