Top 25 Benefits of Facebook Advertising & Why You Should Be Using Facebook AdvertisingMay 28, 2019
You are losing money every day your business is not advertising on Facebook. Here’s why.
1. Your customers spend most of their time on Facebook
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
2. Facebook advertising is the most targeted form of advertising
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
3. Facebook Advertising is the cheapest form of advertising
Another major benefit of Facebook advertising is that it is one of the cheapest forms of advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.
4. Facebook advertising is fast
Facebook advertising is fast. It drives immediate results. You start reaching thousands of people today. If you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.
5. Facebook advertising increases brand awareness
Facebook advertising will significantly build your brand awareness. It is a great way to make people aware of what you have to offer. The more familiar people are with your brand, the more likely they will purchase your products when it is time to make a decision.
6. Facebook advertising increases website traffic
Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources, the precision and cost-effectiveness of Facebook advertising makes it more beneficial than other sources.
7. Facebook advertising increases revenue, sales, and leads
Facebook advertising is not a myth. It actually drives revenue, sales, and leads. Below is a screenshot of a business that spent $519.87 in Facebook ads and generated $1,557.50 in sales. On average, they spent $3.42 per conversion. Read how social media can increase sales here.
Looks good right? The unfortunate part is that is not easy to increase sales through Facebook advertising. It takes time and experience. You could easily waste thousands of dollars and not see any return on your investment. Because of this, we strongly recommend investing in a social media advertising service or hire a Facebook advertising specialist. Social media advertising costs for professional management normally ranges from $400-$800/month. Therefore, it is more cost-effective to hire a professional agency than to hire an employee.
8. Facebook advertising is measurable
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. This is something that your Facebook advertising specialist will help you with.
9. Facebook advertising increases your customer attribution
Facebook advertising will increase your customer attribution. Attribution is a number of times your audience sees your brand. The more times they interact with your business, the more likely they will convert. Facebook advertising will help you increase your touch points with your audience and leads to more conversions in the future.
10. Facebook advertising can lower your cost per acquisition
If you can get Facebook advertising to work for your business, it will likely decrease your acquisition costs. Because Facebook advertising is so cheap, you can cut out some of the other expensive advertising campaigns you are invested in.
11. Facebook advertising can drive off-line sales
Facebook advertising can also drive offline sales. Many of our clients who are running Facebook ads see higher in-store traffic after working with us. Some of your customers will likely see your ads on Facebook, visit your website, and visit your location if they trust your solution.
12. Facebook advertising can engage your website visitors
Have you ever visited a website and saw their Facebook ad shortly after? This is an advertising tactic called remarketing. Remarketing allows you to advertise to recent website visitors. This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising. This is a huge benefit that can dramatically boost your conversions.
13. Facebook advertising can drive repeat business
Facebook advertising can drive repeat business from customers who have purchased from you in the past. Using their audiences feature, you can import your customer emails into your Facebook advertising campaign. This will allow you to advertise directly to the audience that is most likely to buy from you.
14. Facebook advertising builds engagement
Facebook advertising builds engagement with your target audience. Engagement consists of the likes, comments, and interactions on your advertisements. Engagement is important because it signifies a stronger connection with your target audience. As people engage with your brand, an indirect is being developed. The more engaged your audience is, the stronger your connection is with them. The more connected they are to your business, the more likely they will convert. Investing into social media management can also dramatically increase your engagement.
15. Facebook advertising increases word-of-mouth and referrals
The social aspect of Facebook advertising makes it better than any other form of advertising that exists. Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.
16. Facebook advertising can help you build your email list
Facebook advertising can fuel your email marketing efforts. You can utilize Facebook’s “lead ad” forms to capture email contacts through Facebook ads. You can also direct traffic to an external form on your website to build your email list.
17. Facebook advertising can grow your blog traffic
A blog moves nowhere without traffic. You can use Facebook advertising to expose your blog to the masses and generate instant traffic. Through advertising your blog, you can gain more trust and credibility with your audience. Blogs are a great way to build a deeper connection with your audience. And, you can use Facebook advertising to bridge the connection between your blog and traffic.
18. Facebook advertising can increase your SEO rankings
Search engines rely on social signals to rank websites. Social signals consist of the activity on your social media content. This activity includes shares, likes, and comments on your posts. Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.
19. Facebook advertising can help you break into new markets
Facebook advertising can help you expand into new markets. If you are bringing a new product or service to market, you can use Facebook advertising to increase its exposure. Facebook advertising will help you test the market, at your own pace.
20. Facebook advertising is real-time
Facebook advertising is real-time. You can look at your campaign real-time. And, if you are unhappy with the results, you can make adjustments to your campaign immediately.
This is not possible with other forms of advertising. If you invest in radio ads, television ads, or print media, you are unable to change your ad immediately if you do not see results. You will have to bite the bullet and take the loss. Facebook advertising can help you cut your losses immediately and make adjustments to gain more conversions.
21. Your competitors are using Facebook advertising
Your competitors are using Facebook advertising to grow their business. You are making it easier for them by not using Facebook advertising to reach your audience. If you are not using online advertising to grow your business, you will not have a business soon. If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.
22. Facebook advertising can give you an edge on larger businesses
Facebook advertising can be the backdoor you use to crush the larger competition. You don’t have to worry about large competitors driving up the cost of advertising as you would with Google AdWords. It is just you and your audience. As long as your ads are relevant, your ads will likely perform efficiently with Facebook advertising.
23. Facebook advertising is mobile.
Mobile is the future of online. 50% of all Internet users are mobile. Over 84% of Facebook users access Facebook from a mobile device. In fact, Facebook is one of the largest mobile applications that exist today. If you are following the trends of advertising, Facebook advertising will not fail you. You are able to advertise to your audience on the devices they use every day.
24. Facebook advertising is more effective than organic (organic Facebook is almost dead)
The days of organic Facebook marketing are over. There is no such thing as organic Facebook marketing. To be successful, you will have to use Facebook advertising. Even if you are building a community of followers, you will likely have to use Facebook advertising to grow your community. If you are posting content, you will likely use promoted posts to reach more people. Facebook advertising is a must if your business plans to adapt a social strategy.
25. Facebook advertising is budget-friendly (set your own budget)
Facebook advertising is budget-friendly. You are in control of your destiny. You can set a daily or lifetime budget. You can easily increase or decrease it at any time.
However, sometimes this free will can come back to haunt you. If you under spend, you may not get enough exposure to actually spend. If you overspend on the wrong ad campaign, you can waste thousands of dollars. Use a Facebook advertising service to avoid wasting precious money and time to gain more sales.
26. Facebook advertising is most cost-effective advertising investment you can make
Facebook is the most cost-effective advertising investment any business can make. The benefits of Facebook advertising are endless. You can double, triple, or quadruple your business growth with Facebook advertising. It is cheaper than almost every alternative source of advertising. The targeting options are more precise than the rest. You can target previous customers, website visitors, and specific demographics. You can increase your touch points with your audience, ramp up awareness, and attribute to conversions in the future.
Still have questions before you dive into a full blown Facebook advertising campaign. We definitely understand. Feel free to leave your questions in the comments below and one of our Facebook ad specialists will answer them for you!