10 benefits of email marketing
What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. …
7 Overlooked Benefits of Influencer Marketing
When marketers think about the benefits of influencer marketing, most think of the exposure that comes with a social media star or celebrity sharing content about their brand. It’s the publicity and attention that immediately comes to mind. But influencer marketing brings …
10 Benefits Of Influencer Marketing That You Didn’t Know
Influencer marketing is one of the most popular marketing strategies today. The reason for its popularity stems from the fact that customers today are more informed than ever. When it comes to making purchases decisions, influencers are the ones driving them. Which …
7 Advantages of Public-Relation (PR)
1. It can bring home reward of Mutual Understanding: The relations between individual and individual, an organisation and organisation and an organisation and individuals will bring home the rich rewards of better mutual understanding. The risks involved in misunderstandings, bickerings between individuals, …
Why Use PR?
I often get asked why PR? What can PR do for my business that advertising or marekting can’t. Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for …
The Impact of PR on your Business?
Clients frequently ask me, what is the return on investment for public relations? The strict definition of return on investment (ROI) is the amount of income earned through public relations initiatives after subtracting program expenditures. However, the qualitative results of PR cannot …
Why consider PR for your Business?
Most business executives dub PR as ‘free advertising.’ This could not be farther from the truth. It neither is advertising, nor is free. As a matter of fact, it may be costly, VERY costly, depending upon how it is used, because it’s …
6 Big Things To Do For Your Business In 2019
1. Define your potential ‘big wins’ When you’re starting fresh for your business, it simply doesn’t mean your goals will be set for you. You’ll need to set economic, personal, and retirement goals that are real and actionable. Take time to define …
10 Challenges Business Face And How to Deal With Them
1. Finding your team As a start-up, you need people to run the show with you but it is often difficult to afford them. You need those who can wear multiple hats and are able to work independently. However, these people are …
6 common challenges every business face
Every startup brings with it a set of challenges. If not taken care of, these challenges could have serious repercussions. In this post, we will be discussing the common challenges faced by startups and tools that could become their saviour. Do you …
Publicity Mantra takes a 360-degree view of your business objectives to build a powerful and distinct marketing, PR & Brand communication programs that resonate with the Stakeholders, Consumers & Buyers who are critical to your success.